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Ferdinand Tonnies' Gesellschaft.
C. Wright Mills, in both his Power Elite and White Collar, used the term
mass society or mass as a crucial concept in his description of the
"non-democratic" character and structure of American society. In Mills'
conception, American society is essentially twofold; an elite
and a mass. The power flow is one way; the ruling elite
manipulates and defines the existence of the politically and economically powerless mass,
using as its technology the modern mass media of communication.
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