Ferdinand Tonnies' Gesellschaft. C. Wright Mills, in both his Power Elite and White Collar, used the term mass society or mass as a crucial concept in his description of the "non-democratic" character and structure of American society. In Mills' conception, American society is essentially twofold; an elite and a mass. The power flow is one way; the ruling elite manipulates and defines the existence of the politically and economically powerless mass, using as its technology the modern mass media of communication.

 










   

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