Ethnography

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  • that aspect of cultural anthropology concerned with the descriptive documentation of living cultures.
  • naturalistic research, field research or studies, participant observation and grounded theory.

Ethnography focuses on the "otherness" of human beings, especially with people in "other" cultures. Source: classic examples include: Goffman's research on asylums, in Essays on the social situation of mental patients and other inmates (1961)


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